Wildwood Media

"Mighty Mouth" Campaign

You may have seen some new ads on TV promoting an oral health campaign called "Mighty Mouth" and recognized our office. I have to admit that I was a little hesitant when I was approached about using my office, but I am really glad that I did it. I have served on the Board of Directors for the Washington Dental Service Foundation for 4 years. This was a way for me to contribute more to the Foundation's goals of increasing the value of good oral health in the public's mind. The strategy of the the "Mighty Mouth" campaign is to place new oral health information in a variety of interesting ways to the public that demonstrates effective oral health is an essential part of one's overall health and fitness.

Wildwood Dental

It was an amazing day and started early Saturday morning the first week of December with about two dozen people, including actors and filming crew, setting up everywhere in the office. I must admit, I had no idea that it took so much to film a TV spot. There were technicians to attend to every detail for the actors. They even created artificial sun from the parking lot shining into the treatment room that they were filming in.

Wildwood Dental

Jessica and I provided technical advice during the filming to be sure everything was correct with the actor’s positions and their sterile/clean technique. The photos here are all from “behind the scenes” because for licensing reasons we cannot post photos that show the actors. There were cameras, cords, computers, microphones, etc. everywhere.

Wildwood Dental

The TV spots are airing on many stations around the state and focus groups will determine the effectiveness and value of each ad. But in our minds, the tooth fairy stole the day—with his tiara and tutu! He is actually a middle school teacher! There is a photo of Lou and myself available for viewing in our appointment area. Please ask to see it so you can have a closer look at the creativity and moreover, the new take on this historical dental figure!

I hope that you get a chance to view one or more of the “Mighty Mouth” spots. If not there is a YouTube link here so you can see them. Please give us your feedback – We’d love to hear what YOU think!

Doug Beck

Lou the Tooth Fairy: Oral Health Checkups

The Mighty Mouth: A Key Part of Keeping Washington Healthy